1
Creative Brief
- Project Overview
Seismic needed a fast-paced, high-impact explainer to showcase how its platform slashes wasted time in sales cycles. This project required tight alignment with technical messaging, brand consistency, and dynamic animation that could hold executive attention.
- Goals
Produce a concise and compelling sales enablement video in under 3 weeks, designed to illustrate Seismic’s ROI—turning minutes saved into massive productivity gains across large enterprise sales teams.
- Challenges
- Explaining technical benefits in under 2 minutes
- Animating dense stats into digestible visuals
- Delivering under a strict enterprise timeline
- Timeline1 month / Completed 2014
- Team Size
1 Member
- Roles
1 Member
- Tools
C4D, After Effects, Photoshop, Illustrator, Premiere, Audition
- Outcome
2
Live Product Simulation
3
Motion Principles
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
The video became Seismic’s go-to asset for sales conversations and demos. It showcased the time-saving impact of the platform in a clear, quantifiable way, directly supporting enterprise growth.
- Secondary Motion
- Embedded in sales workflows as a lead-off demo asset
- Contributed to Seismic’s increased enterprise conversions
- Served as a benchmark for future brand video production
- Tertiary Motion
- Speed + clarity wins in B2B content
- Animation can sell data when words can’t
- Sales enablement deserves cinematic execution
- Rationale
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
4
Engineering Implentation
Approach
Prototype Setup
1
Build Overview
2
Creative Rationale
Goal
Produce a concise and compelling sales enablement video in under 3 weeks, designed to illustrate Seismic’s ROI—turning minutes saved into massive productivity gains across large enterprise sales teams.
Process
- Scripting & Storyboarding: Aligned script tightly with Seismic’s value prop (2 minutes = 60 new reps).
- Design & Animation: Mixed character animation with data visualization for fast comprehension.
- Sound & Sync: Integrated precise VO pacing with clean SFX and animation triggers.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Produce a concise and compelling sales enablement video in under 3 weeks, designed to illustrate Seismic’s ROI—turning minutes saved into massive productivity gains across large enterprise sales teams.
Challenges
- Explaining technical benefits in under 2 minutes
- Animating dense stats into digestible visuals
- Delivering under a strict enterprise timeline
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Scripting & Storyboarding: Aligned script tightly with Seismic’s value prop (2 minutes = 60 new reps).
- Design & Animation: Mixed character animation with data visualization for fast comprehension.
- Sound & Sync: Integrated precise VO pacing with clean SFX and animation triggers.
Impact and Results
The video became Seismic’s go-to asset for sales conversations and demos. It showcased the time-saving impact of the platform in a clear, quantifiable way, directly supporting enterprise growth.
Measurable Outcomes
- Embedded in sales workflows as a lead-off demo asset
- Contributed to Seismic’s increased enterprise conversions
- Served as a benchmark for future brand video production
Takeaways
- Speed + clarity wins in B2B content
- Animation can sell data when words can’t
- Sales enablement deserves cinematic execution
Accessibility & inclusion
3
Results
Seismic
