1
Creative Brief
- Project Overview
The “Bad Hair” project involved creating a marketing video that captured authentic and unscripted stories of people's bad hair experiences. The video aimed to combine high creativity and production quality, achieved on a limited budget.
- Goals
Produce a creative and engaging marketing video within one week that meets the high production values expected by the client and effectively captures the theme of bad hair experiences.
- Challenges
- Coordination and Authenticity: Ensuring genuine engagement and authenticity in participant stories while coordinating a multi-camera shoot within a constrained budget and timeline.
- Budget Constraints: Managing high production values and creative content development within limited financial resources.
- Timeline1 week / Completed 2012
- Team Size
2 Members
- Roles
2 Members
- Tools
Adobe After Effects, Photoshop, Illustrator, Premiere, Audition
- Outcome
2
Live Product Simulation
3
Motion Principles
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
The video was successfully delivered within the tight timeframe, meeting the client's requirements for creativity and production quality. It was well-received, enhancing the client's marketing efforts with its engaging and professionally executed content.
- Secondary Motion
Successfully met the project deadline and budget, with the video being completed in one week. Achieved positive feedback from the client and viewers, which confirmed the video's impact in capturing and portraying the theme effectively.
- Tertiary Motion
- Effective Planning: Highlighted the importance of detailed planning and budgeting in managing resources and timelines effectively.
- Creative Problem Solving: Demonstrated the ability to deliver high-quality content under budget constraints, emphasizing the need for innovative production techniques and resource management.
- Rationale
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
4
Engineering Implentation
Approach
Prototype Setup
1
Build Overview
2
Creative Rationale
Goal
Produce a creative and engaging marketing video within one week that meets the high production values expected by the client and effectively captures the theme of bad hair experiences.
Process
- Concept Development: Developed a creative concept focusing on real-life experiences to ensure the video was relatable and engaging.
- Production Coordination: Utilized a three-camera setup to maximize coverage and dynamic content creation, ensuring efficient use of time and resources.
- Post-Production: Led the editing process, incorporating visual effects and fine-tuning the final product with advanced software tools to enhance its visual appeal and storytelling impact.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Produce a creative and engaging marketing video within one week that meets the high production values expected by the client and effectively captures the theme of bad hair experiences.
Challenges
- Coordination and Authenticity: Ensuring genuine engagement and authenticity in participant stories while coordinating a multi-camera shoot within a constrained budget and timeline.
- Budget Constraints: Managing high production values and creative content development within limited financial resources.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Concept Development: Developed a creative concept focusing on real-life experiences to ensure the video was relatable and engaging.
- Production Coordination: Utilized a three-camera setup to maximize coverage and dynamic content creation, ensuring efficient use of time and resources.
- Post-Production: Led the editing process, incorporating visual effects and fine-tuning the final product with advanced software tools to enhance its visual appeal and storytelling impact.
Impact and Results
The video was successfully delivered within the tight timeframe, meeting the client's requirements for creativity and production quality. It was well-received, enhancing the client's marketing efforts with its engaging and professionally executed content.
Measurable Outcomes
Successfully met the project deadline and budget, with the video being completed in one week. Achieved positive feedback from the client and viewers, which confirmed the video's impact in capturing and portraying the theme effectively.
Takeaways
- Effective Planning: Highlighted the importance of detailed planning and budgeting in managing resources and timelines effectively.
- Creative Problem Solving: Demonstrated the ability to deliver high-quality content under budget constraints, emphasizing the need for innovative production techniques and resource management.
Accessibility & inclusion
3
Results
Bad Hair Day
