1
Creative Brief
- Project Overview
The project aimed to capture an intimate behind-the-scenes look at Miss USA's daily activities, emphasizing her off-stage life and personality to enhance her relatability and brand image on social media platforms.
- Goals
Produce a high-quality, engaging behind-the-scenes documentary within one week that enhances the public image of Miss USA and increases brand engagement across social media platforms.
- Challenges
- Coordinating a rapid production schedule to capture dynamic content without disrupting Miss USA's routine.
- Ensuring the filming process was flexible enough to handle spontaneous settings and maintain the organic feel of the content.
- Timeline1 week / Completed 2016
- Team Size
4 Members
- Roles
4 Members
- Tools
Adobe After Effects, Photoshop, Illustrator, Premiere, Cinema 4D (C4D), Render Engine, Adobe Audition
- Outcome
2
Live Product Simulation
3
Motion Principles
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
The project successfully produced a behind-the-scenes documentary that provided a unique glimpse into Miss USA's daily life, significantly enhancing her relatability and positively influencing her public image.
- Secondary Motion
- The video achieved high engagement rates on social media, with noticeable increases in followers and interaction on platforms where it was shared.
- Feedback from viewers highlighted an enhanced perception of Miss USA's personal brand and increased interest in her activities beyond the pageant.
- Tertiary Motion
- Agile production techniques are crucial for managing tight schedules and dynamic filming environments.
- Effective coordination and quick adaptability in production can lead to high-quality outcomes that meet campaign objectives and audience expectations.
- Rationale
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
4
Engineering Implentation
Approach
Prototype Setup
1
Build Overview
2
Creative Rationale
Goal
Produce a high-quality, engaging behind-the-scenes documentary within one week that enhances the public image of Miss USA and increases brand engagement across social media platforms.
Process
- Managed a skilled, agile team capable of quick setup and breakdown to accommodate various filming conditions.
- Coordinated closely with Miss USA's schedule to capture candid moments that authentically portrayed her lifestyle.
- Utilized advanced filming and editing technologies to produce high-quality visual content optimized for social media.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Produce a high-quality, engaging behind-the-scenes documentary within one week that enhances the public image of Miss USA and increases brand engagement across social media platforms.
Challenges
- Coordinating a rapid production schedule to capture dynamic content without disrupting Miss USA's routine.
- Ensuring the filming process was flexible enough to handle spontaneous settings and maintain the organic feel of the content.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Managed a skilled, agile team capable of quick setup and breakdown to accommodate various filming conditions.
- Coordinated closely with Miss USA's schedule to capture candid moments that authentically portrayed her lifestyle.
- Utilized advanced filming and editing technologies to produce high-quality visual content optimized for social media.
Impact and Results
The project successfully produced a behind-the-scenes documentary that provided a unique glimpse into Miss USA's daily life, significantly enhancing her relatability and positively influencing her public image.
Measurable Outcomes
- The video achieved high engagement rates on social media, with noticeable increases in followers and interaction on platforms where it was shared.
- Feedback from viewers highlighted an enhanced perception of Miss USA's personal brand and increased interest in her activities beyond the pageant.
Takeaways
- Agile production techniques are crucial for managing tight schedules and dynamic filming environments.
- Effective coordination and quick adaptability in production can lead to high-quality outcomes that meet campaign objectives and audience expectations.
Accessibility & inclusion
3
Results
Miss USA
